Ugly Stik toughness and dependability in a new line of spinning reels . the all new Ugly Stik reels are made for anglers demanding durability out of their gear. Made with aluminum construction and stainless-steel ball bearings . Ugly Stik reels are meant to stand up to the toughest of fights.

Fishing has gotten too pretty. Unscratched sparkle barges with nuclear-powered engines. Rods that act like skittish thoroughbreds instead of unshod workhorses. Fish pictures taken for ‘likes’ instead of refrigerator doors. It’s time to fish the way it’s meant to be done . with tough . durable tackle built to provide ten whopper fish pics for every one of some dandy holding a fancy rod and a fingerling. It’s time to fish ugly.